foodspring
Brand identity • Out of home and social campaigns • Social media • Website and digital design • Photo and video direction and production
Recruited to oversee all creatives for Europe’s leading performance-nutrition company owned by Mars, Inc.—maker of premium proteins, fitness bars, and other products (€250m annual revenue)—to lead company-wide rebranding efforts, improve the company’s visual look across all digital channels, and manage a team of graphic designers, videographers, and content creators.
Created and executed multiple major digital and print brand campaigns across key European markets for a premium food & sports nutrition company. A series of branded video and static billboards placed throughout Germany, Italy, France, Austria and the UK, elevating and refreshing the foodspring brand.
Created a modern, adaptable brand and guidelines that reflected foodspring’s position as a premium performance-nutrition company.
Redesigned the website experience and launched several new digital products while measurably improving the entire website UX. Produced a series of fitness and nutrition plans and comprehensive special-interest landing pages explaining key topics relevant to the consumer that resulted in outsize sales conversion rates among visitors.
Raised the functionality and visuals of all social-media and performance-marketing assets across all channels. Including highly successful social-media ads.
Elevated and modernized all aspects of design and photography. Including a commitment to quality fitness, food and lifestyle photography and video.
Oversaw and managed the foodspring packaging design department to reimagine and elevate the existing packaging.
